Fishing for a phrase to describe this ultimately land-healing and nutrition-escalating production model, Joel realized that he was offering the cows a salad bar. He coined the phrase to describe the farm's beef, and thereby stimulate questions from potential customers. Eventually he incorporated the phrase into the title of a book that describes herd effect, mobbing, moving, field design, water systems, manure monitoring, soil fertility, and even pigaerating. A fundamentally fresh way to look at the symbiosis between farmer, field, and cow, this book is now a classic in the pasture-based livestock movement. 368 pp.